{"id":19523,"date":"2017-08-20T10:25:48","date_gmt":"2017-08-20T07:25:48","guid":{"rendered":"http:\/\/best-guide.ru\/?p=19523"},"modified":"2017-08-20T10:30:39","modified_gmt":"2017-08-20T07:30:39","slug":"interview-with-patrik-lof-the-founder-and-owner-of-skoaktiebolaget","status":"publish","type":"post","link":"http:\/\/best-guide.ru\/?p=19523","title":{"rendered":"Interview with Patrik L\u00f6f, the Founder and Owner of Skoaktiebolaget"},"content":{"rendered":"<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-family: Arial,sans-serif;\"><span style=\"font-size: medium;\"><a href=\"https:\/\/www.skoaktiebolaget.com\" target=\"_blank\" rel=\"noopener noreferrer\">Skoaktiebolaget.com<\/a> is probably the most stylish online men&#8217;s shoe store in the world. It was founded in 2013 as a spin-off from a brick and mortar shoe store in Stockholm. Skoaktiebolaget offers a wide and unique selection of classic men&#8217;s shoes, boots and accessories. Patrik L\u00f6f, the founder and owner of the store, has kindly agreed to give me an interview. Here it is.<\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><img loading=\"lazy\" class=\"aligncenter wp-image-19525 size-full\" title=\"Patrik L\u00f6f\" src=\"http:\/\/best-guide.ru\/wp-content\/uploads\/2017\/08\/Patrik-Lof.jpg\" alt=\"Patrik L\u00f6f - Skoaktiebolaget\" width=\"400\" height=\"600\" \/><\/p>\n<p>&nbsp;<\/p>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\"><strong><span style=\"color: #000000;\"><span style=\"font-family: Arial,sans-serif;\">Hello Patrik. What have inspired you to found Skoaktiebolaget.com?<\/span><\/span><\/strong><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-family: Arial,sans-serif;\"><span style=\"font-size: medium;\">From the beginning, Skoaktiebolaget was just a brick and mortar store. The online store is a spin-off of the physical store, located in one of the more affluent areas in Stockholm. I have for many, many years appreciated and loved European crafted classic shoes \u2013 but the availability was very limited for these goods in Stockholm (and Sweden). Therefore I decided to bring these artisan products to Stockholm by opening Skoaktiebolaget. I wanted to introduce more quality and artisanship to my city. <\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><img loading=\"lazy\" class=\"aligncenter wp-image-19526 size-full\" title=\"Skoaktiebolaget store - interior\" src=\"http:\/\/best-guide.ru\/wp-content\/uploads\/2017\/08\/Skoaktiebolaget-interior.jpg\" alt=\"Skoaktiebolaget Stockholm\" width=\"600\" height=\"450\" \/><\/p>\n<p>&nbsp;<\/p>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\"><strong><span style=\"color: #000000;\"><span style=\"font-family: Arial,sans-serif;\">Do you plan to expand the range of shoes and accessories?<\/span><\/span><\/strong><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-family: Arial,sans-serif;\"><span style=\"font-size: medium;\">Yes, we are looking at some very interesting things to present during Spring 2018. I think many people will appreciate what we are working on. <\/span><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\"><strong><span style=\"color: #000000;\"><span style=\"font-family: Arial,sans-serif;\">What are essential features of high quality shoes and boots, according to your opinion?<\/span><\/span><\/strong><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-family: Arial,sans-serif;\"><span style=\"font-size: medium;\">Quality is a thing that is very hard to define. Is quality that the product will last for decades or that it is also a thing of beauty? Quality is very different from one person to another. What I like personally in a pair of shoes is the following: artisanship (the level of handcrafting involved might not increase quality but is still an important feature in my opinion), aesthetics and long-term durability.<\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><img loading=\"lazy\" class=\"aligncenter wp-image-19528 size-full\" title=\"Paolo Scafora derby with Norwegian toes\" src=\"http:\/\/best-guide.ru\/wp-content\/uploads\/2017\/08\/Paolo-Scafora-split.jpg\" alt=\"Paolo Scafora shoes\" width=\"555\" height=\"370\" \/><\/p>\n<p>&nbsp;<\/p>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\"><strong><span style=\"color: #000000;\"><span style=\"font-family: Arial,sans-serif;\">Do you feel the difference between Goodyear welted and hand-welted shoes? Should high quality shoes be almost completely handmade or it&#8217;s not necessary?<\/span><\/span><\/strong><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-family: Arial,sans-serif;\"><span style=\"font-size: medium;\">It is not always necessary from a quality perspective. You can have wonderful machine-made shoes; like Gaziano &amp; Girling and John Lobb ready-to-wear. Just because it\u2019s hand-welted, like for example Enzo Bonaf\u00e9 and Vass, does not necessarily mean that the quality is better. I personally appreciate it a lot, because I very much respect the craft and the artisans. <\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><img loading=\"lazy\" class=\"wp-image-19529 size-full aligncenter\" title=\"Enzo Bonafe hand-welted shoes\" src=\"http:\/\/best-guide.ru\/wp-content\/uploads\/2017\/08\/Enzo-Bonafe-hw-shoes.jpg\" alt=\"Enzo Bonafe shoes\" width=\"555\" height=\"370\" \/><\/p>\n<p>&nbsp;<\/p>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\"><strong><span style=\"color: #000000;\"><span style=\"font-family: Arial,sans-serif;\">What do you think about Austrian and Hungarian shoes? I know that you offer St. Crispin&#8217;s shoes, but what about more conservative brands from these countries?<\/span><\/span><\/strong><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-family: Arial,sans-serif;\"><span style=\"font-size: medium;\">I have very little personal experience of the Austro-Hungarian school of shoemaking apart from StC. Also, I\u2019m not sure they are the best representative for the region as I think Michael Rollig (founder of StC) has had a lot of influences from Italy. In my opinion StC shoes are more elegant than traditional Austro-Hungarian shoes.<\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><img loading=\"lazy\" class=\"aligncenter wp-image-19530 size-full\" title=\"St Crispins green oxfords\" src=\"http:\/\/best-guide.ru\/wp-content\/uploads\/2017\/08\/St-Crispins-green-shoes.jpg\" alt=\"St Crispins shoes\" width=\"555\" height=\"370\" \/><\/p>\n<p>&nbsp;<\/p>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\"><strong><span style=\"color: #000000;\"><span style=\"font-family: Arial,sans-serif;\">Are there good shoemakers in Sweden, if we are talking about classic shoes for men?<\/span><\/span><\/strong><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-family: Arial,sans-serif;\"><span style=\"font-size: medium;\">We have two of the best bespoke shoemakers in the world in Sweden; one is my friend Daniel Wegan (Gaziano &amp; Girling) and the other is Janne Melkersson. But we do not have any ready-to-wear Goodyear welted shoemakers producing shoes in Sweden.<\/span><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\"><strong><span style=\"color: #000000;\"><span style=\"font-family: Arial,sans-serif;\">Why doesn&#8217;t Skoaktiebolaget.com offer galoshes?<\/span><\/span><\/strong><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-family: Arial,sans-serif;\"><span style=\"font-size: medium;\">We do, but only in store currently. I\u2019m of the opinion that galoshes, if worn improperly, can damage your shoes. What happens is that people are careless and get gravel inside the galoshes and do not notice and then they damage their uppers by the gravel rubbing against the uppers. Instead of galoshes, I personally advocate the use of sturdier shoes during winter. We carry several dressy shoes with a sturdy rubber sole, and dressy boots with rubber soles that can be worn with a suit. <\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><img loading=\"lazy\" class=\"aligncenter wp-image-19534 size-full\" title=\"Enzo Bonafe cordovan boots\" src=\"http:\/\/best-guide.ru\/wp-content\/uploads\/2017\/08\/Enzo_Bonafe-cordovan.jpg\" alt=\"Enzo Bonafe boots\" width=\"555\" height=\"371\" \/><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-family: Arial,sans-serif;\"><span style=\"font-size: medium;\">Personally, I wear fur lined Saint Crispin\u2019s boots with heavy rubber soles during winter, even at the office. If the quality of the shoe and the fur is good, your feet won\u2019t get clammy even indoors. <\/span><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\"><strong><span style=\"color: #000000;\"><span style=\"font-family: Arial,sans-serif;\">What shoes (I mean style and color) do you think are essential, so they should be in a wardrobe of every man?<\/span><\/span><\/strong><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-family: Arial,sans-serif;\"><span style=\"font-size: medium;\">I personally believe that no man should be without a pair of dark brown and a pair of black plain cap toe Oxfords. If they live in a climate like we have in Sweden and Russia, they could be fitted with a rubber sole. Also, I think that a high boot is necessary in our climate, preferably one you can wear with both a suit and jeans; like a Balmoral Boot in dark brown or black. Long term though, I would seriously recommend everyone to invest in at least 6-7 high quality shoes. Rotating shoes does wonders for the longevity. <\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><img loading=\"lazy\" class=\"aligncenter wp-image-19532 size-full\" title=\"Carlos Santos black oxfords\" src=\"http:\/\/best-guide.ru\/wp-content\/uploads\/2017\/08\/Carlos-Santos-black-oxfords.jpg\" alt=\"Carlos Santos oxfords\" width=\"555\" height=\"370\" \/><\/p>\n<p>&nbsp;<\/p>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\"><strong><span style=\"color: #000000;\"><span style=\"font-family: Arial,sans-serif;\">What styles and colours of shoes do you prefer? What are your favorite shoes?<\/span><\/span><\/strong><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-family: Arial,sans-serif;\"><span style=\"font-size: medium;\">I am a very big fan of brown and mid-brown Oxford shoes. I prefer Oxfords. But I also have a weak spot for \u201cLazyman\u2019s Oxfords\u201d which is technically a slip-on and not an Oxford. <\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><img loading=\"lazy\" class=\"aligncenter wp-image-19533 size-full\" title=\"Carlos Santos Lazyman's oxfords\" src=\"http:\/\/best-guide.ru\/wp-content\/uploads\/2017\/08\/Carlos-Santos-Lazyman.jpg\" alt=\"Carlos Santos shoes Portugal\" width=\"555\" height=\"370\" \/><\/p>\n<p>&nbsp;<\/p>\n<p align=\"JUSTIFY\"><em>All photos by Skoaktiebolaget.com<\/em><\/p>\n<p>&nbsp;<br \/>\n<a class=\"twitter-share-button\" href=\"https:\/\/twitter.com\/share\">Tweet<\/a><br \/>\n<script type=\"text\/javascript\">\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=\"\/\/platform.twitter.com\/widgets.js\";fjs.parentNode.insertBefore(js,fjs);}}(document,\"script\",\"twitter-wjs\");\n\/\/ ]]><\/script><iframe style=\"border: none; overflow: hidden; width: 450px; height: 35px;\" src=\"\/\/www.facebook.com\/plugins\/like.php?href=http%3A%2F%2Fbest-guide.ru%2F%3Fp%3D19523&amp;send=false&amp;layout=standard&amp;width=450&amp;show_faces=false&amp;action=like&amp;colorscheme=light&amp;font&amp;height=35\" frameborder=\"0\" scrolling=\"no\" width=\"320\" height=\"240\"><\/iframe><br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Skoaktiebolaget.com is probably the most stylish online men&#8217;s shoe store in the world. It was founded in 2013 as a spin-off from a brick and mortar shoe store in Stockholm. Skoaktiebolaget offers a wide and unique selection of classic men&#8217;s <a class=\"more-link\" href=\"http:\/\/best-guide.ru\/?p=19523\">\u0427\u0438\u0442\u0430\u0442\u044c \u0434\u0430\u043b\u0435\u0435 <span class=\"screen-reader-text\">  Interview with Patrik L\u00f6f, the Founder and Owner of Skoaktiebolaget<\/span><span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[14,8],"tags":[],"_links":{"self":[{"href":"http:\/\/best-guide.ru\/index.php?rest_route=\/wp\/v2\/posts\/19523"}],"collection":[{"href":"http:\/\/best-guide.ru\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/best-guide.ru\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/best-guide.ru\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/best-guide.ru\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19523"}],"version-history":[{"count":3,"href":"http:\/\/best-guide.ru\/index.php?rest_route=\/wp\/v2\/posts\/19523\/revisions"}],"predecessor-version":[{"id":19538,"href":"http:\/\/best-guide.ru\/index.php?rest_route=\/wp\/v2\/posts\/19523\/revisions\/19538"}],"wp:attachment":[{"href":"http:\/\/best-guide.ru\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/best-guide.ru\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19523"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/best-guide.ru\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}