{"id":26144,"date":"2021-07-14T19:45:07","date_gmt":"2021-07-14T16:45:07","guid":{"rendered":"http:\/\/best-guide.ru\/?p=26144"},"modified":"2021-07-14T20:07:35","modified_gmt":"2021-07-14T17:07:35","slug":"interview-with-massimiliano-bresciani-the-co-owner-and-president-of-bresciani-company","status":"publish","type":"post","link":"http:\/\/best-guide.ru\/?p=26144","title":{"rendered":"Interview with Massimiliano Bresciani, the co-owner and president of Bresciani company"},"content":{"rendered":"

Bresciani<\/a> is an Italian manufacturer of high-quality socks and underwear. Massimiliano Bresciani, the co-owner and president of this company, has kindly agreed to answer lots of my questions. The text of the interview is published below, and I hope that it will be interesting to all people who appreciate fine socks.<\/span><\/span><\/span><\/p>\n

\"Massimiliano<\/p>\n

 <\/p>\n

Dear Mr. Bresciani, I will start with more or less standard questions and then move to more unusual ones. I hope that the first question will help you introduce the company. As you know, there are a few brands of fine socks. What sets Bresciani apart from the rest?<\/strong> <\/span><\/span><\/span><\/p>\n

We prefer not compare ourselves to other brands. We prefer just to highlight what is our dimension: we are still a Family artisanal business, notwithstanding we export to 42 Countries. We select only the best yarns (90 different ones in warehouse right now) and still have 12 production steps made by hand (not bad for a pair of socks <\/span>😊<\/span>). We produce something like 150 new styles every year.<\/span><\/span><\/span><\/p>\n

\"bright<\/p>\n

 <\/p>\n

Bresciani is a family-owned company. What does it mean for customers? Do you think that family-owned companies have some ‘inherit’ advantages?<\/span><\/span><\/span><\/strong><\/p>\n

It means they have to deal with people with average 30 years of experience in this business and not with «a brand». They can talk to person and not to «a Company».<\/span><\/span><\/span><\/p>\n

In good and in bad because we are not organized as big brands are, but we are more focused on the product and less on the marketing. <\/span><\/span><\/span>And people have to pay for the product, not for the advertising.<\/span><\/span><\/span><\/p>\n

Don’t want to say we give more attention, but we have more possibility to give real «technic» answers based on years of work in the same business.<\/span><\/span><\/span><\/p>\n

\"white<\/p>\n

\"Bresciani<\/p>\n

 <\/p>\n

Your brand creates lots of designs \u2013 both conservative and creative ones! What design ideas have proved to be the most successful? Where does inspiration come from?<\/span><\/span><\/span><\/strong><\/p>\n

We have an «evergreen» permanent collection: vanisee, pied de poule, chevron, pois and basic ribbed socks. The inspiration is coming from our archives (thousands of designs), from our travels, from the Italian art and culture and, not last, from the partnership we have producing for the best brands in the world.<\/span><\/span><\/span><\/p>\n

\"green<\/p>\n

 <\/p>\n

Nowadays only a few people wear over-the-calf socks, and yet you specialize mostly in them. Just curious: what is the approximate share of OTC socks in your output and sales?<\/span><\/span><\/span><\/strong><\/p>\n

Unfortunately, only 30% OTC right now. The trend indicated by stylists now is sockless and «tennis» socks. But luckily there are still people who like to dress in a proper way.<\/span><\/span><\/span><\/p>\n

\"Bresciani<\/p>\n

 <\/p>\n

What raw materials and yarns are used for Bresciani socks and underwear?<\/span><\/span><\/span><\/strong><\/p>\n

Mostly Egyptian cotton; then Merino wool, Hymalayan cashmere, silk, linen…<\/span><\/span><\/span><\/p>\n

Here are some details.<\/span><\/span><\/span><\/p>\n